Brandtypes is the world’s first AI-driven brand positioning methodology.
TTHE AI BRANDING METHOD
Merging the best of human and artificial intelligences, we've developed Brandtypes - the brand methodology for the AI era. It is a result of analysing hundreds of brand strategies and leading global brand communication.
Smarter analysis
We use a structured, data-backed system to benchmark your brand against category norms, uncover strategic gaps and opportunities, and provide a clear, logical view of your current positioning and all potential brand alternatives.
Direction clarity
Our framework helps your team build alignment across stakeholders, reduce ambiguity in brand decision-making, and move forward with confidence and shared understanding.
Empowering execution
Once your brandtype is defined, it becomes easier to align teams on core values and tone, translate strategy into consistent creative execution, and maintain brand integrity across channels.
Enabling precise brand positioning analysis
Merging AI, brand expertise and data science, we created CompOS as a brand strategy tool that instantly evaluates brand positioning in the digital space and identifies its brandtype and main attributes.
BRANDTYPES MODEL
A proprietary brand strategy framework developed through systematic analysis of hundreds of high-performing brands across categories. Grounded in empirical patterns of positioning, it enables precise, evidence-based brand decisions.
Proactive-Pragmatic
Brands seek efficiency for the sake of progress. Their no-nonsense, lean and mean approach to problem-solving relies on cutting the excess and seeking optimal solutions.
Expert
Expert type brands position themselves as authoritative leaders with a deep focus and a scientific understanding of their field.
Value Seeker
Value-seeker type brands provide budget-friendly and practical solutions while being deliberate about costs and affordability.
Optimiser
Optimiser type brands serve as efficiency specialists that provide frictionless solutions for those who value a streamlined service or product.
Technologist
Technologist type brands offer a vision for how technology can be used to find new solutions to existing problems while automating and improving known products and services.
Caring-Pragmatic
Brands seek practical improvement through growth and adaptiveness. They focus on solving real problems through client centricity by providing practical tools, knowledge and support
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Mentor
Mentor type brands connect existing expertise with willingness to educate, enlighten and support growth while providing care and insight along the way.
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Nurturer
Nurturer type brands are committed and supportive partners who work assist their stakeholders with needed resources for growth.
Simplifier
Simplifier type brands focus on making complicated processes user-friendly. They position themselves around making life easier and provide a smoother experience.
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Personalizer
Personalizer type brands position their products and services as catering to their clients’ unique needs and offer customized solutions.
Proactive-Idealist
Brands communicate ambition, scale and vision. They strive to make an impact and do not shy away from challenging existing limitations in security, speed and offering.
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Futurist
Futurist type brands are a driving force behind new ideas and technologies that shape their market in a new way, as well as redefine what is seen as the industry standard.
Accelerator
Accelerator type brands focus on dynamic services which enable customers to achieve their goals faster.
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Guardian
Guardian type brands act as barrier that protects their customers’ information and assets from external threats in a volatile environment.
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Globe-throtter
Globe-throtter type brands claim a leading global presence and the capability to meet the needs of customers in different countries and cultures.
Caring-Idealist
Brands provide services based on a view of the bigger industry picture. They are driven to improve entire ecosystems for the shared benefit of different actors.
Eco Warrior
Eco Warrior type brands are committed to promoting and practicing sustainability while taking on a responsible role in caring for the planet.
Collaborator
Collaborator type brands cultivate a culture of collaboration and partnership while emphasizing professional cooperation.
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Peoples Champion
People's Champion type brands focus on their community. Universally appealing and inclusive, they aim to democratise their category.
Principled
Principled type brands pride themselves on having strict moral and ethical standards while providing trustworthy services in a transparent manner.
