Services provided
WHAT
Kilo™ (formerly Kilo Health) is a Lithuania-founded health technology company that built and scaled global digital and physical products across wellness, serving millions of users and expanding over time into adjacent categories such as beauty, mental health, and personal development. As the organization matured, it began operating less like a single-category product company and more like a venture studio - combining investment with hands-on venture building through a shared operating engine. The Kilo Health name and identity no longer reflected the scale of its impact, the breadth of categories, or the reality of how the group worked, so the company approached us to rebrand for this next stage - one that needed to clarify its model, separate distinct lines of activity, align culture, and support growth beyond a legacy perception tied to “health.”
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Brandtype
Accelerator type brands focus on dynamic services which enable customers to achieve their goals faster.
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INSIGHT
The key insight came from uncovering the entrepreneurial operating system that built Kilo Health - from a few people in a small office into a large, repeatable growth machine. Across the company’s 1.0 and 2.0 eras, the consistent driver of outcomes was a specific mindset - ownership, proximity to value creation, rapid validation, fast decision-making, and the expectation to step into a founder’s shoes rather than perform narrow roles. Categories and formats changed, but the operating logic stayed constant, and that entrepreneurial discipline was the only credible unifier across founders, operators, and partners. The rebrand therefore had to do more than rename the company: it had to make the venture model legible and make the cultural contract explicit.
POSITIONING
We translated the company’s evolution into a two-brand architecture that provides clarity and autonomy while preserving one operating system. Kilo Health became Kilo™, positioned explicitly as your co-founding partner for high-velocity venture take-offs - not “just” an investor, but a partner and co-creator that accelerates ventures through a shared operations engine while requiring founders to match the pace and own outcomes. Kilo™ value proposition was articulated as a single statement: Best yourself - a promise that the partnership is designed to push ambitious builders beyond their limits while enabling them to place and execute meaningful, outsized bets at speed. Alongside it, Kiloverse was positioned as the brain and backbone of all things Kilo™. It functions as the venture ecosystem that concentrates teams, infrastructure, and know-how across technology, marketing, data, R&D, legal, compliance, and other expert functions, making high-velocity building repeatable. This positioning is complemented by a value proposition defined by the idea of breaking big - providing ambitious people with opportunities of their lifetime.
RESULT
The rebrand delivered a complete brand system for the transition from Kilo Health to Kilo™ and Kiloverse, including brand naming, brand architecture, and segmented value propositions for both parts of the ecosystem. A unified identity system was created to support the new structure, with the visual identity designed by andstudio, and the website built by Neat Digital, alongside a launch plan to introduce the change clearly across audiences. The outcome was a clearer, more scalable brand platform that supports expansion beyond health, separates distinct lines of activity without fragmentation, and makes the company’s evolved model easier to understand and act on.
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