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WHAT
Source brings together five independent technology companies – Oxylabs, Decodo, Webshare, Honeygain, and ScrapingBee – with a shared ambition to become the world’s most influential data ecosystem. Built in Lithuania and operating globally, its companies serve over 350,000 technology teams across 180 countries.
As the ecosystem continued to grow, its collective ambition called for more than a common name. The challenge was to establish a shared strategic identity that could express the strength of the ecosystem while preserving the independence of its companies. One that would reflect its global scale today and create room for new businesses, technologies, and opportunities tomorrow.
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FUTURIST
Futurist brands look beyond today’s technologies and conventions to anticipate what comes next. They see emerging possibilities before they become established realities and build the foundations for future progress.
For Source.ai, this mindset is fundamental. The ecosystem builds and scales technology companies in a field where the role of data is constantly evolving. Rather than defining itself through today’s products or technologies, the ecosystem looks ahead to what data could make possible tomorrow.
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INSIGHT
As intelligence becomes embedded in more of the world’s technologies, products, and decisions, access to data becomes increasingly fundamental to progress. The next generation of breakthroughs will depend not only on what technology can do, but also on the information it can access, understand, and put to work.
This insight revealed a common role that extends beyond the products and capabilities of its individual companies. Each operates in a different part of the data ecosystem, yet all contribute to making the world’s data more accessible and useful. Their shared value lies in what they make possible together – providing the foundations for innovations that have yet to emerge.
POSITIONING
The strategy established Source.ai as a data ecosystem with a clear role in the future of intelligence. Its vision, A World Built on Intelligence, expressed a belief that intelligence will become embedded in how the world works, builds, and decides.
Its mission, Expand Access to Intelligence, defined how Source.ai contributes to that future – by building and scaling independent technology companies that expand responsible access to data. This ecosystem model became central to the strategy: independent businesses connected by shared standards, capabilities, and ambition, each growing on its own terms while strengthening the whole.
The strategy culminated in The Source of Next, a brand concept built around a simple conviction: Every next has a source. Before every breakthrough, discovery, or better decision, there is data. Source operates at that fundamental layer, making the data behind tomorrow’s progress more accessible today.
OUTCOME
Lithuania gained a new global technology brand. With a new name and visual identity developed by andstudio, Source made its debut as one of the country’s most visible and talked-about tech brands.
Behind the launch was a shared strategic direction that brought five independent businesses and more than 800 people together under one ambition: to become the world’s most influential data ecosystem. For the first time, the ecosystem had a brand as ambitious as the businesses behind it – and as future-facing as the ones yet to come.
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