Services provided
WHAT
RoyaltyRange is a leading provider of high-quality data solutions for transfer pricing, valuation, and royalty rate analysis. Their tools are designed to help businesses, tax authorities, and consultants ensure compliance with international tax regulations, such as OECD guidelines. As the financial landscape evolved, RoyaltyRange recognized the need to refine its brand to reflect its growing role as a provider of comprehensive financial intelligence. They approached us to clarify their brand positioning, create a new visual identity, and translate this identity into a modern, user-friendly digital experience. This transformation was crucial for RoyaltyRange to navigate the changing dynamics of the industry while innovating without disrupting the core values of trust, reliability, and security that the market holds dear.
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While data quality remains essential, customers in the transfer pricing space prioritize reliability and seamless workflow integration over sheer data superiority, making user experience the key market differentiator.
BRANDTYPE
Optimizer type brands serve as efficiency specialists that provide frictionless solutions for those who value a streamlined service or product.
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INSIGHT
Our understanding of RoyaltyRange’s market position was shaped by comprehensive research and close collaboration with their team. We learned that customers in the transfer pricing space prioritize reliability and efficiency, rather than the sheer superiority of data. The most valuable solution is one that seamlessly integrates into a client’s workflow, eliminating the need for verification from external sources. While data quality is essential, the key differentiator in this market is the user experience. Clients are drawn to platforms that simplify processes and enhance operational efficiency.
POSITIONING
For RoyaltyRange, the challenge was to define their unique value proposition in a competitive market where many offer similar high-quality data. Our positioning focused on removing limitations from any comparables data projects - emphasizing that RoyaltyRange offers more than just data. The goal was to frame RoyaltyRange as a specialized transfer pricing data provider that stands apart through its service experience. This was achieved by highlighting key attributes: exceptional data quality, a user-friendly platform designed for efficient data analysis, client-oriented pricing, and proactive support. Through this positioning, we sought to establish RoyaltyRange as a trusted provider that helps clients seamlessly navigate the complexities of transfer pricing, making data-driven decisions easier and more effective.
RESULT
To reflect the refined positioning, andstudio developed a visual identity that signals clarity, credibility, and confidence - key traits in the financial data space. The identity avoids visual tropes common in the sector, instead introducing a distinctive design system rooted in the bracket-inspired logo. These brackets not only reference the analytical nature of RoyaltyRange’s tools but also symbolize the breadth and structure of its database. The visual language - simple, structured, and adaptable - communicates precision without being sterile. Patterns derived from the logo support this system, reinforcing the idea of range and flexibility. Together, these elements create a cohesive visual world that elevates the brand from a data provider to a strategic partner, supporting RoyaltyRange’s evolution into a comprehensive financial intelligence platform.
RoyaltyRange's positioning centers on removing project limitations and standing apart through service experience rather than data alone.
TESTIMONIAL
Refreshing our brand was more than just a visual update - it required a strategic approach that aligned with our future business goals. By collaborating closely with the Synthesis team, we combined our insights with their expertise in strategy, research, and design to create a brand and website that not only looked great but also effectively supported our growth. Together, we defined the key promise of Royalty Range and translated it into a cohesive brand identity and digital experience.
